Using Merchant Credit Card Machines To Boost Sales

April 17th, 2010

Utilizing merchant credit card machines is something that many merchants do in today’s world of credit card purchasing. But learning about them isn’t as simple as it used to be. With many new manufacturers and many new models being produced, it takes some time to sift through them to find the right one to meet your business needs. You’ll find that they come with different functions and features. You have to choose between what you want and what you need.

Everyone is aware that the most basic function of the credit card machine is to process transactions made with a credit card. Also debit cards and electronic checks need to be processed too. It’s this that gives you the ability to do business in today’s almost cash-less society. One example of such a machine is the credit card terminal. These machines have come a long way with the growth in technology, but a lot of the older makes and models are still out there and being used.

When the old credit card terminals first arrived on the scene, they were set up to function and operate via a phone line. With the advances in technology, we now have terminals designed for DSL, high speed Internet, and even wireless connections. This has caused a wide range as far as the pricing on these machines goes. Some merchants purchase their machines straight up, while some choose the path of leasing. It’s a personal decision that you make according to your business needs.

Some of the newer types of terminals are the IP compatible terminals. They use the high speed Internet connection in order to operate. An ‘Ethernet’ cable gets hooked up directly into the terminal and it produces a transaction time that is extremely fast. If you compare the transaction time with the old phone line transaction times, these IP terminals cut the time in half. Convenience and speed are their claim to fame.

There are some wise merchants who also see the need for catering to customers who only have ATM cards or debit cards. So they also purchase an addition to their terminal, which is the ‘PIN’ pad. This way any customer with an ATM or debit card can punch in their pin numbers and access money for purchasing products. It’s convenient and it’s good business.

Online merchants can find what they call ‘virtual’ terminals. These terminals function exactly like the standard terminals you see at the mall, but they’re online. It gives them the ability to process all the major cards and take electronic checks just like a real store. They are a necessary piece of equipment for any online merchants.

A more modern type of credit card machine is the one that operates on a wireless connection. This is called a ‘WiFi’ connection. Most of the available models will make use of a Linux-based operating system. They provide you with interchangeable modems and modular formats. These are the top of the line when it comes to transaction speed. They give you universal connectivity abilities as well as a lot of mobility. You only need to be close to an existing Internet connection that has added a wireless router.

Utilizing merchant credit card machines has become a necessary part of eCommerce as well as regular store business. This is the credit card age, and if you can’t process them, then you’re not doing business. Our society is nearly a cash-less society, with hundreds of thousands of people taking advantage of the convenience of carrying credit or debit cards. These machines have therefore become an invaluable asset to the business merchant.

If you are a small or large business owner who is not using a wireless credit card reader, you might want to reconsider that decision. The older versions of the merchant account credit card machine are designed to use phone line connections. Check out the free information on our site!

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Taking a Closer Look at Fees Associated With Merchant Accounts

March 22nd, 2010

 

As a business owner, it is important to set up a merchant account to help you keep track of your transactions and to allow you to process credit cards for your customers. At the same time, there are many fees associated with merchant accounts that need to be considered when setting up an account. By carefully comparing merchant services, however, you will be able to set up the account that will be the most cost-effective for your business.

Authorization Fees

Every time a transaction is sent to the bank that issued the card, an Authorization Fee may be charged to the merchant account. Even if the request is declined, the authorization fee may be assessed to the account. It is important to note that this fee is not the same as the Transaction Fee or the Per Item Fee that may be also be assessed by merchant services. Both of these fees are charged by the merchant services rather than charged by the bank and passed on to the merchant.

Statement Fee

A Statement Fee is a regular monthly fee that may be assessed to the merchant each month. This fee will appear on your monthly statement, which is a record of the transactions that took place that month as well as all of the fees that have been assessed. This is not the same as the Monthly Minimum Fee.

Some merchant services require their customers to charge up a certain number of fees each month based on the transactions that are completed. If the merchant fails to meet this minimum, an additional fee may be assessed against the merchant account in order to meet this required minimum. If the monthly minimum is $100 in fees, for example, and the merchant only completes enough transactions to result in $75 in fees, an additional $25 will be charged to the merchant account in order to achieve the monthly minimum of $100.

Chargeback Fee

A chargeback occurs when a customer disputes a charge and the merchant has to refund the amount of the transaction. This is not the same as a refunding a non-disputed transaction, such as when a customer returns a product. Having many chargebacks puts merchant services at risk because they are held responsible for the funds that are being charged back. In addition, Visa and Mastercard both require merchants to have no more than 1% of their processed dollar volumes attributed to chargebacks. If the percentage is higher, the company providing the merchant account is held responsible for the fines, which can range in cost from $5,000 to $25,000. These fines are then passed onto the merchant. In order to keep themselves protected, however, many merchant services charge anywhere from $25 to $50 in fees for chargebacks.

All merchant services assess fees for providing merchant accounts to businesses. By comparing the fees various services will assess to your merchant account, however, you can better select the service provider that is best for you and your business.

 


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